Reading is to the mind what exercise is to the body. ~ Joseph Addison

"...if you've got time to Facebook ... you've got time to read for a half hour each day ... guess which one will make your dreams a reality ..." is (ironically) something I saw on Brad Sugars' Facebook page some time ago.  Robin Sharma also says, "Commit yourself to reading for 30 minutes a day." 

I'm slowly but surely instilling a culture of the importance of reading with the team, and as of the beginning of the year set everyone a goal of reading at least one (business-related | relevant) book a month.

Proudly I have personally kept up with this challenge, (can't not practice what you preach). Initially it was really easy to make excuses to not read, but I am always up for a challenge, so reading has now become a part of the day's routine, admittedly 30 minutes is not always possible, but I try and read at least three pages a day.

A book that I highly recommend, especially for people who have been running their own business and feel that there is a discrepancy between the time invested in the company and the outcomes, and also a really important read for people considering to start their own business to know what (potentially) awaits you, is "The E-Myth Revised," by Michael E. Gerber.

What book is on your top recommendation reading list for businesses?