Friday 16 October 2015

Reputation experts to convene in Cape Town

I am hugely excited about the upcoming reputation management conference that we are hosting in Cape Town on Friday, 06 November 2015. It's definitely not going to be your average conference!

Below is a media release that we sent out earlier this week:


Caption (Images from left): Huma Gruaz from Alpaytac – USA, Mzilikazi Wa Afrika from the Sunday Times, and Norbert Ofmański from Onboard – Poland are some of the stellar reputation experts to participate at the Reputation Conference 2015 taking place on 06 November in Cape Town.

Business owners are in for a treat as distinguished local and international reputation experts will head to Cape Town for reputation management company, Reputation Matters’ 2015 Reputation Conference. The one-day exclusive seminar taking place on Friday, 06 November 2015 at the Protea Hotel Fire & Ice Cape Town will be a melting pot of thoughts, ideas and best practices relating to building solid business reputations.

Business executives are urged to attend the conference which will highlight the fundamentals when it comes to an organisation’s reputation. The stellar line-up of fascinating speakers will take delegates through their paces on what to look out for and what the future holds for reputation management.

Managing Director of Reputation Matters, Regine le Roux, says, “How an organisation operates at all levels and in all business functions ultimately contributes or breaks down its reputation. Local experts as well as guest speakers from the United States of America (USA), Poland, Germany and Australia will provide insight on numerous aspects of reputation management.”

Multiple award-winning public relations and marketing executive, Huma Gruaz, founder of Alpaytac communication agency in the USA, is one speaker not to miss. With 20 years of experience under her belt, Gruaz has turned Alpaytac into one of the most cutting edge integrated communication agencies in the USA. Using an integrated traditional/social media approach to PR, Gruaz is helping leading companies in the U.S. and across the globe build their brands and manage their reputations with success. In 2010, she was selected as Brand Marketer of the Year by PRNews and in 2014 she was recognised as one of PR News’ top women in the U.S. Most recently, Alpaytac has been named a finalist for the PRNews 2015 Small Agency of the Year award.

Also speaking in the external communication realm is celebrated South African journalist, Mzilikazi Wa Afrika. The award winning investigative reporter at the Sunday Times and will take attendees through ethical journalism and the media in general. In 2014 he published his memoir, Nothing Left to Steal, after he was arrested in 2010 when an article he co-wrote exposed the national police commissioner.

Social media is another aspect that influences an organisation’s reputation. All the way from Poland, Norbert Ofmański will discuss this platform and how to manage its processes when it comes to reputation management. Ofmański is the Managing Director of one of the largest public relations firms in Poland, Onboard. With over 20 years’ experience in the field, he is also an author of many public relations publications.

“We encourage all businesses who value their reputation or want to build on it, to attend the 2015 Reputation Conference – a platform where ideas will be put into context and become reality,” concludes le Roux.

The event is endorsed by the Public Relations Institute of Southern Africa (PRISA), and members will receive CPD points for attending.

Other speakers for the day include: Andrew Boraine, CEO of the Western Cape Economic Development Partnership (WCEDP); Mothobi Seseli, CEO of Argon Asset Management; Prof Ronel Rensburg, Head of the Communication Division at the University of Pretoria; Nicole Webb, Founder and Director of Impact Communications in Australia and Lutz Cleffmann from ECCO International Communication Network in Düsseldorf, Germany.

To register, please click here.

For more information on the conference, please email conference@reputationmatters.co.za. Alternatively visit www.reputationmatters.co.za or call 021 790 0208. Reputation Matters is also on Facebook www.facebook.com/yourreputationmatters and Twitter @ReputationIsKey.