We as a team are working very hard at
building our own reputation of not being 'just another Public Relations
company', we are so much more!
It has been, and is - quite a process.
Initially it was just easiest to say that we do PR & event management; but
that really did not do justice to the full spectrum of business communication services
that we offer when it comes to building an organisation's reputation.
We are the "Swiss Army Knife" of
business communication; we have a solution for all your business communication
requirements!
One of these ‘Swiss Army Knife’ tools, and
something that I am incredibly proud of that I believe sets us apart from being
‘just another PR agency,’ is our RepudometerTM. We have developed
and refined this research tool over the past eight years; holistically and scientifically
measuring organisations’ reputations, and providing recommendations for
different business functions that can positively impact the overall reputation.
There are five elements that we interrogate to determine what
impacts an organisation’s reputation:
Strategy | Dialogue | Capital | Positioning
| Performance
I will delve into each of these dimensions separately going
forward.
We will also be launching our “Reputation Health Check” on our website soon –
watch this space!
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