Read by: John Lamerton
Thoroughly enjoyed this audiobook, and it's a good reminder of basic things that we know we need to do, but often forget to.
Key take homes for me:
> Marketing: There is no such thing as just relying on word of mouth to build your business. You have to have a marketing campaign, if you don't, it's like winking in the dark ~ you know what you are doing, but no one else does.
> Setting goals: I love setting goals and ticking them off as I get them done. But, what I particularly like about John Lamerton's suggestion is setting three key goals at a time. I already have my annual and monthly goals, but to reach them, he recommends setting three key goals per week and then three per day to get there. Laser focus on each to get them done and not to be distracted by anything.
> Do something outside of your comfort zone every day.
> Who you associate with matters, the five people that you spend the most of your time with, will impact your thinking and behaviour. Choose wisely.
5/5
