MEDIA RELEASE: What is the State of the African PR landscape? Your Say Matters

 

The Public Relations and Communications Association (PRCA) Africa has launched its inaugural study examining the state of the PR and communications industry in Africa.

The flagship study, conducted by Reputation Matters, will gather demographic data on the industry and investigate issues including perceptions of PR in business, ethics, talent, and the pandemic’s impact.

The survey comes on the eve of PRCA Africa celebrating its one year anniversary. Since launching, the world’s largest professional PR association has expanded its presence across the continent with members joining from agencies, in-house teams, and as freelancers.

The survey takes a few minutes to complete and all responses will remain anonymous.  

PRCA Africa Chair Jordan Rittenberry said:

“The State of the African PR Landscape report will greatly benefit PR and communications professionals in Africa. What we do know is that we’re in one of the most exciting and vibrant parts of the world for PR and communications. But where are the opportunities for growth? And what ethical challenges do we still need to confront? This is an opportunity for us to gather in-depth analysis on how the industry is really tracking and to inform PRCA Africa’s policy priorities for this year and beyond.”

Reputation Matters Managing Director Regine le Roux said:

“Prioritising public relations and finding ways to secure a seat around the boardroom table has always been of keen interest to us. With this research the PR industry will be able to learn from each other and find ways to grow together. There is so much knowledge and lessons to be shared with each other across the continent.”

Take the survey here.

For more information, please do not hesitate to contact Reputation Matters: research@reputationmatters.co.za www.reputationmatters.co.za

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Media contact:

Regine le Roux

regine@reputationmatters.co.za

083 302 1528

About PRCA

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).

About Reputation Matters

Reputation Matters has been providing customised reputation research and management solutions since its inception in 2005. The company is 100% woman-owned and a Level 4 exempted micro-enterprise BBBEE contributor.

Reputation Matters believes that if you treasure your reputation, you will measure it and are very proud of their proprietary reputation research tool, the Repudometer®. The model scientifically measures and quantifies organisations’ reputations based on an assessment of ten elements. The Repudometer® assists organisations in understanding who their stakeholders are, what perceptions each stakeholder group has of the organisation, and how to implement results-oriented, research-based communication solutions that help take their reputations to the next level.

Reputation Matters’ vision is to be Africa’s go-to reputation specialists building businesses that you want to do business with. The values that drive this vision are growth, respect, excellence, authenticity and trust.

Reputation Matters have offices in Gauteng and the Western Cape.

For more information about Reputation Matters, visit www.reputationmatters.co.za or call 021 790 0208. Reputation Matters is also on Facebook (www.facebook.com/yourreputationmatters) and Twitter (@ReputationIsKey)