This week's inspiring business person is Solly Moeng, reputation specialist and the convenor of Brand Summit SA (taking place 01 to 05 June 2020 in Cape Town, definitely something that should be on everyone's agenda!)
1. Describe in eight words what it is that you do
I help brands assess and proactively manage reputation
2. What is the biggest myth that you would like to bust
about your industry
Some people tend to describe what we do as either Public
Relations (PR) or spin doctoring; it is neither! And PR practitioners are not
reputation management specialists.
3. If you could go back in time, what is your biggest
business lesson that you would share with yourself on day one of starting
your business?
Check all documents, conduct thorough background checks on
potential business partners, and get legal experts to comb through contracts/MOUs
before signing them.
4. What excites you most about Africa?
Its potential. There is a lot more that can be realised in
Africa than meets the eye. There are also many areas in which Africa could lead
the rest of the world; it just needs leaders who are fit for the task. Such
leaders must be armed with good doses of emotional intelligence, balance,
empathy, strategic far-sight. They must also be driven by the urge to serve;
not to be served.
5. What is your favourite quote
“The leader can never close the gap between himself/herself and
the group. If he/she does, he/she is no longer what he/she must be. He/she must
walk a tightrope between the consent he/she must win and the control he/she
must exert”. Vince Lombardi
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