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Wednesday, 20 November 2019

The Results are In!



We've once again measured our own reputation...
“The goal is to transform data into information, and information into insight.” - Carly Fiorina

Thank you to everyone who had participated in our annual reputation survey. We are firm believers in practicing what we preach, and once again measured our own reputation amongst our key stakeholder groups using our propriety research model, the Repudometer®. There were a number of stakeholders who completed the survey, including employees, clients, past clients, strategic partners, service providers, and the media. Participants were mainly from South Africa, but also included responses from other countries such as Nigeria, Kenya, Mauritius, and Zambia. We are ecstatic to announce that Reputation Matters has once again received a very healthy rating; this year's score is 86%.

We are pleased to know that our governance structures are in place and that our team is considered as knowledgeable in the reputation management space. There is always room for improvement, and we'll be focusing a lot more on our external communication, so watch this space!

The majority of participants indicated that our core service offering is reputation research; we are thrilled about this as we’ve been working hard to position ourselves in this space.

We also asked a few general research questions; 67% of stakeholders said that they have conducted research in the past. It's interesting to see that there is a big need amongst corporates to know more about stakeholders' attitudes, perceptions, and expectations, something that we are very passionate about. The biggest frustration is the costs; we urge you to contact us for a customised research solution. Your research could even be free! We’ll gift you 10% off your next project when you refer a company to us that signs up for their own research study. Refer ten people, and your research will be free!

If you invest in a research project before 2020, you won't have to pay the annual 10% increase.

We are just as proud to announce that our passion project, Awesome AfriCAN, is still in full swing. If you'd like to get more involved in building our nation one community at a time, please reach out.

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