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Thursday, 14 November 2019

Reputation Matters turns 14 years old this month!


Here are 14 compelling reasons why you should invest in reputation research for your company

1. Bragging rights: With a high reputation score you are showing the world that you are a reputable company. People and businesses want to do business with companies that have a good reputation and that they trust;

2. A positive reputation impacts your bottom line: People are more likely to spend their hard earned cash on your product or service, and  be associated with your brand, if you have a good reputation;

3. Build closer relationships with your stakeholders: Measuring the relationship between you and your stakeholders will help you to build even better relationships with them;

4. Recommendations: ‘Data dumping’ isn’t what we do, we will provide you with practical solutions to take your reputation to the next level;

5. A seat around the board room table: With your own set of metrics, you will be able to provide strategic direction to the company and earn your seat around the boardroom table by speaking the language of the C-Suite;

6. A solid foundation: You can do as much fancy marketing and public relations, spend a boat load of money on advertising, SEO or your website and do a lot of good community work; if your basic reputation building blocks are not in place, you will be wasting a lot of time and money;

7. No more spray and pray approach to get your message across: The research results will help you to identify priority areas to manage, confirm the key messages to communicate about, as well as the channels of communication that will be the most effective;

8. Consistency is key: The way that you consistently do things impacts how you are perceived and ultimately impacts your reputation. You are either consistently good, or consistently bad, either way you are building a reputation for yourself, the research will  help you to see your blind spots;

9. Get your employees to be raving fans of your business: Employees are key brand ambassadors of your brand, understand how they feel about the business and you’ll understand what their family and friends also think of the business;

10. Your true value offering: If you were to describe your business in eight words, would you find it easy or tricky? What eight words to your different team members use to describe the business? We’ll help you to find ways to get everyone onto the same hymn sheet;

11. Investing in Awesome AfriCAN: This is our corporate social investment initiative. When you invest in one of our projects, you are also investing in job creation and poverty alleviation. Through this initiative we are training up members from our communities with computer skills and teaching them how to capture data and build websites for entrepreneursfor the community, by the community;

12. Saves you money: Research can save you money in the long run by focusing your strategy and plan on the right areas of the business;

13. It won’t break the bank: Commit to investing in reputation research for three years and your fee won’t increase annually by 10%;

14. Your research could be free! We’ll gift you 10% off your next project for every company that you refer to us that signs up for their own research study. Refer 10 people, and your research will be free!

As an added gift, buy the Reputation Matters book via Publisher.co.za and get 15% off! [Use voucher number: PUB1501102019 valid until 28 February 2020]
Let our team take your reputation to the next level in 2020
Reputation Matters has a specialised team. The majority of our team members have either a BCom Communication Management Honours, Cum Laude degree, or have been recognised as the top achiever of their class in their respective courses; everyone on the team has extensive experience in the field of reputation management and business communication.
Get in touch with us. Email research@reputationmatters.co.za and one of our team members will gladly discuss our research options with you.


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