I am looking forward to facilitating this session at PRISA next week Friday, 11 October 2019. There are still a few seats available. Please book directly with PRISA, and share the invitation with anyone that might be interested to attend, thank you!
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Time:
08:30 – 16:00
Registration:
08:00 to start promptly at 08:30
Region: Gauteng
Venue:
Little Tuscany, 48 Queens Road, Bryanston
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Workshop
outline:
“It takes years to build a reputation and only a few minutes to destroy it,”
said Warren Buffett, who is viewed by many as the greatest investor of all
time. Daily, companies are faced with the challenge of effectively
building, managing and maintaining their corporate reputation.
During this interactive one-day workshop, you will get to unpack what areas
of the business to consider when building corporate reputation
strategies.
This one day
workshop is designed to encourage interactive participation, and covers:
•An introduction to reputation management and definition of the terms.
•Some chief executives’ views on reputation management and the role of
their communication professionals.
•Five dimensions of corporate reputation management.
•The reputation management cycle.
•The link between performance and reputation.
•Identifying areas of risk to the reputation and planning to pro-actively
respond to threats, or ‘when research matters’.
•The new role of public relations and communication management.
•The impact of the web: the nature of the beast.
•What information and media to track and how to do it.
•Harnessing the social media.
•The value of sound internal branding.
•Reputation risk assessment and response.
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About our facilitator:
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Regine
le Roux
Academic Qualifications: M.Com (Communication Management), University of
Pretoria 2003.
Regine is a corporate reputation specialist. She completed her
Communication Management Honours degree Cum Laude at the University of
Pretoria in 2001, and completed her MCom within a year. Regine founded
Reputation Matters in 2005 and hand picks and manages several teams that
implement communication strategies.
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She has gained much practical experience through several
Communication, Change and Marketing Strategies compiled for clients in both
the private and public domains. Regine developed the Repudometer®, which is
one of the first tools that has been developed to measure organisational
reputation. Regine was the Chairperson of the Western Cape PRISA Committee
in 2014/2015, and is also on the Board of the Rotary Club of Newlands,
responsible for Public Image. Regine is the author of: Reputation Matters,
Building blocks to becoming the business people want to do business with.
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CPD
Programme Fees 2019
Duration:
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1
day
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CPD
point:
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7.5
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Early
bird PRISA member
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R 2
420.00
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Late
PRISA member
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R 2
670.00
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Early
bird non-member
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R 2
950.00
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Late
non-member
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R 3
210.00
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PRISA
registered students
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R 1
400.00
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Accommodation NOT included in
any of the fees
Fees
subject to change
Student and member fee rate/s only applicable if PRISA membership
fees are paid in full at time of booking. The PRISA CPD programme adheres
to the criteria required by SAQA for a recognised professional body. The
programme is put together following the Global Alliance best practice
professional development framework.
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