Sorry, not going to be sorry anymore.
The Pantene adverts are getting it just right. Their latest advert is striking a cord.
Click here to view the advert
I am in total agreement that we apologise too much, and not only women, but South Africans in general. Don't get me wrong - basic etiquette of apologising is important, and I do also appreciate that it is a cultural thing - which can be quite endearing when someone else does something stupid, hurt themselves or break something - you feel compelled to apologise for them, the situation, and for everyone who may have been anywhere close by.
Apologising - for everything - has become part of our DNA and pretty much happens automatically. Why is this?
We automatically put ourselves on the back foot, take a submissive stance and then represent ourself as a second-rate citizen when we apologise for everything that we do. First world countries, and truly successful business people are not so apologetic about everything. By no means should we become bullies or arrogant, we can keep our dignity, head up and grace without being sorry for everything - in fact I believe that we will get more repect if we weren't so apologetic - take another look at the video, and the difference it makes.
Again, I too am quite guilty of this, and am challenging myself and everyone else to be a lot more cognisant of the amount of times you catch yourself unnecessarily apologising during the day.
So, sorry - not going to be sorry anymore - who is with me?
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