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Friday, 27 September 2013

Reputation really does matter.

We as a team are working very hard at building our own reputation of not being 'just another Public Relations company', we are so much more!

It has been, and is - quite a process. Initially it was just easiest to say that we do PR & event management; but that really did not do justice to the full spectrum of business communication services that we offer when it comes to building an organisation's reputation. 

We are the "Swiss Army Knife" of business communication; we have a solution for all your business communication requirements!

One of these ‘Swiss Army Knife’ tools, and something that I am incredibly proud of that I believe sets us apart from being ‘just another PR agency,’ is our RepudometerTM. We have developed and refined this research tool over the past eight years; holistically and scientifically measuring organisations’ reputations, and providing recommendations for different business functions that can positively impact the overall reputation.

There are five elements that we interrogate to determine what impacts an organisation’s reputation:

Strategy | Dialogue | Capital | Positioning | Performance

I will delve into each of these dimensions separately going forward.


We will also be launching our “Reputation Health Check” on our website soon – watch this space!

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