Making a sustainable social investment is really important; this is something that I believe Zip-Zap Circus School are doing incredibly well. If you are in Cape Town this weekend, please support this local charity auction. Zip-Zap Circus School does amazing work with children living with HIV (www.zip-zap.co.za)
Running a successful business is what it is about. Let's share lessons learnt and build even bigger, better businesses! Reputation Specialist | Workshop Facilitator | Author
Tuesday, 22 October 2013
How healthy is your reputation?
The reputation health check has gone live - to access it, visit our website (www.reputationmatters.co.za) and click on the image (below) - alternatively, click here. As we have just launched it, complete the questionnaire by Friday (25 October 2013) and we will waive the fee.
Friday, 27 September 2013
Reputation really does matter.
We as a team are working very hard at
building our own reputation of not being 'just another Public Relations
company', we are so much more!
It has been, and is - quite a process.
Initially it was just easiest to say that we do PR & event management; but
that really did not do justice to the full spectrum of business communication services
that we offer when it comes to building an organisation's reputation.
We are the "Swiss Army Knife" of
business communication; we have a solution for all your business communication
requirements!
One of these ‘Swiss Army Knife’ tools, and
something that I am incredibly proud of that I believe sets us apart from being
‘just another PR agency,’ is our RepudometerTM. We have developed
and refined this research tool over the past eight years; holistically and scientifically
measuring organisations’ reputations, and providing recommendations for
different business functions that can positively impact the overall reputation.
There are five elements that we interrogate to determine what
impacts an organisation’s reputation:
Strategy | Dialogue | Capital | Positioning
| Performance
I will delve into each of these dimensions separately going
forward.
We will also be launching our “Reputation Health Check” on our website soon –
watch this space!
Wednesday, 18 September 2013
Friday, 13 September 2013
Saturday, 7 September 2013
Life explained
The adventure of life is to learn. The purpose of life is to grow. The nature of life is to change. The challenge of life is to overcome. The essence of life is to care. The opportunity of life is to serve. The secret of life is to dare. The spice of life is to befriend. The beauty of life is to give.
William Arthur Ward, American Author and Poet
Taken from "Brand Pretorius In the Driving Seat - Lessons in Leadership".
Saturday, 31 August 2013
Recruiting
The recruitment process is interesting isn't it...?
As much as I would love to give everyone a
job opportunity, it is not realistic. One would imagine that in this day and
age of unemployment, potential employees would trawl
through the Internet and read every piece of literature available on applying
for a job and conducting interviews that make an impact; sadly not so.
Our recruitment process whittles
candidates down to those who are potentially a good fit even before laying eyes
on each other. It is quite a process, but worth investing in. We continuously
look for candidates so that there isn't a mad dash to hire someone just for the
sake of it as the company grows.
Below are my top five recruitment lessons |
experiences | irks -
1. In our industry, reading and being
detailed orientated is important, we need to be very aware and zoomed in on a
spectrum of things when looking after reputations. So, when we advertise and invite
candidates to apply for a position, we always indicate that they need to do so
online; the application form is on the home page of our website (www.reputationmatters.co.za). You would be surprised how many people miss
this and still send through their CVs. All I then say is ‘thank you for self-eliminating
yourself from the process and saving us both time’.
2. Then, when the online application form
is found, there are quite a number of people that are put off by its length, it
is not abnormally long, but people that are serious about applying will take
the time to complete it. A half filled in application form is not going to get the
candidate through to the next round.
3. I find it bizarre how many people apply for a position within
the communication industry, and can't get the basics of grammar and spelling
correct. If you refer to yourself as " i " (personally one of my
absolute pet hates), and don't do a basic spell check – my thanks goes out to
you for self-eliminating yourself.
4. Punctuality is important to me, so I
must admit that I do watch the clock when meeting a recruit for the first time
(mind you, any of the meetings set up throughout the process). Being slightly
early makes a (positive) difference. In the past I've had fairly senior people
apply for a position who forgot about the meeting! So, for starters - show up,
and if you really want to make a good impression be slightly early.
5. Finally, preparing for the meeting
definitely helps. At minimum have a look at the company’s website. A while back
I was interviewing for an assistant, and I asked one of the candidates why they
wanted to join Reputation Matters? She looked a bit quizzical at me and said that
she did not really know what the company does – ‘what is it that you do?’, she
asked me. She did not get the position - thank you for your self-elimination.
What interesting recruitment scenarios have you experienced?
Subscribe to:
Posts (Atom)



