Pic via www.faststream.com/shipping-maritime-recruitment
The right team is one
of the most important tangible assets that an organisation has. High calibre
individuals with a willingness to go the extra mile and help the business
achieve its goals are paramount for any business to flourish. In many
businesses, employees are the first point of contact for clients and set the
scene of how that organisation is perceived and ultimately, what its reputation
is. Employees can make or break a company, so how can businesses leverage off their
recruitment to rise to the top?
“It is incredibly important to have the right people in the
right position,” says Regine le Roux, managing director at research agency, Reputation
Matters. “Through the research that we have done for corporates, it is quite
clear that employees play a very important role in how stakeholders perceive
organisations. It is, therefore, crucial to know who is responsible for what in
the organisation, and recruit staff accordingly. Especially with small
organisations and organisations that need specialised staff, it might be best
to invest in an expert who knows the industry and has a network of people on
hand that can potentially help with the recruitment process.”
Lisa Wannell, founder and director of Halogen Search and
Selection, specialises in placing senior-level candidates in the corporate
communication and investor relations space. Wannell explains what a search and
selection specialist does: “A search and selection specialist will go out into
the market to identify people with particular experience, skills or expertise
and from that pool of people select the most appropriate candidates for a
client brief.” Search consultants usually operate within a specialist field,
giving them in-depth knowledge of a particular industry and an extensive
network of professionals within that sector.
Wannell shares some tips on how to be strategic when it comes
to your recruitment.
1. Why
invest in a specialist recruiter? Simply put, it will save a client time
and money. “Specialist recruiters have invariably spent years cultivating a
network of professionals who are experts in a particular field. This enables
them to quickly tap into a network and ask for referrals and recommendations to
identify ‘passive’ talent; people who aren’t actively looking for a new
position,” says Wannell.
2. Hiring search specialists should be
evidence-based: Before hiring a
specialist recruiter, it is important to ask them for evidence that they
have successfully filled similar briefs, in the same or a relevant industry, in
organisations of a similar size and operating structure. “Equally important is
to find out which other firms they have worked for within your sector to avoid
any conflicts of interest,” guides Wannell. An experienced search consultant
will do their homework and ask the right questions to get a good sense of the
job criteria, as well as whether the profile of the person they’re looking to
hire is, in fact, the right one. An experienced search consultant would also
encourage and challenge the client to re-think the role profile.
3. Get recruitment specialists on board from
the start: Search consultants are sometimes brought in as a ‘last resort’
when internal teams and self-recruiting haven’t yielded results. There is a
perception that it is an unnecessary expense. “There is enormous value in
calling in specialist recruiters right at the start of a process to advise on
all aspects of a role; from key skills to salary benchmarking and market mapping.
Interview skills are also of utmost importance. Getting the best out of a
candidate in an hour is a skill and not all clients are good at it. I spend a
lot of time giving candidates interview prep; sometimes I wish clients would
ask for it too,” mentions Wannell. Specialist recruiters should be seen as a
business partner who can bring valuable insights into their company from the
outside world. A specialist recruiter will save a client both time and money. “The
big-name global search firms may trade on their strong, international C-suite
network and their specialist sector teams but ask them to find a Corporate
Affairs or an Investor Relations Director to help a company with its JSE
listing or a major turnaround strategy and they invariably won’t deliver as
quickly as a specialist will,” says Wannell. ‘’They don’t always have the
candidate network.’’
Having similar
values and a shared sense of purpose is one of the most important aspects of
how employees can make a lasting impact at organisations. Especially in niche
industries, the talent pool might not be as broad as one might think and in
order to get the cream of the crop who shares your business vision, you need an
in-depth understanding of the type of person needed to fulfil the role.
“This
whole process takes time and although you, as the hiring manager, will have the
final say of who to hire, a search consultant helps to find that perfect match
who will help boost your reputation. Having the right person on your team who
believes in the organisation’s purpose and values, will create a space for the
organisation’s reputation to develop in a healthy manner,” says le Roux.
The recruitment industry as a whole urgently needs to
reinvent itself and be disrupted. “The competition for top talent is fierce and
too often hiring new people is a knee-jerk reaction to a position becoming
vacant or a restructuring that is already taking place. Job descriptions should
not be too prescriptive. The companies climbing to the top of the list as the
ones people want to work for, are those who hire the right people and then
empower them to be the best they can be,” concludes Wannell.
For more information about Halogen Search and Selection
visit www.halogensearch.co.za.
For more information about Reputation Matters, visit www.reputationmatters.co.za. Follow
Reputation Matters on Facebook (@yourreputationmatters) or Twitter
(@ReputationIsKey).
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About
Reputation Matters
Reputation
Matters has been providing customised reputation research and management
solutions since its inception in 2005. The company is 100% woman-owned and a
Level 4 exempted micro-enterprise BBBEE contributor.
Reputation
Matters believes that if you treasure your reputation, you will measure it and
are very proud of their proprietary reputation research tool, the Repudometer®.
The model scientifically measures and quantifies organisations’ reputations
based on an assessment of ten elements. The Repudometer® assists organisations
in understanding who their stakeholders are, what perceptions each stakeholder
group has of the organisation, and how to implement results-oriented,
research-based communication solutions that help take their reputations to the
next level.
Reputation
Matters’ vision is to be Africa’s go-to reputation research and management
partner for sustainable organisational growth. The values that drive this
vision are authenticity, growth, and respect.
Reputation
Matters have offices in Gauteng and the Western Cape.
For more
information about Reputation Matters, visit www.reputationmatters.co.za or call
021 790 0208. Reputation Matters is also on Facebook
(www.facebook.com/yourreputationmatters) and Twitter (@ReputationIsKey).